Opinion Space: A Social Media Approach to Generating Insight

Opinion SpaceUnilever found that its policy for international assignees was lacking and wanted to gather employee feedback to help shape it. However, rather than use traditional surveys, it wanted to collate and analyse data more efficiently and with greater impact. The solution: Opinion Space – an interactive social media tool that innovatively examines and displays feedback.

You can download the full case study for this project here.

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