Collective Intelligence tools yield superior insight to traditional surveys. This is because simple survey methodologies lack the crucial social element that enables participants to evaluate each other’s responses.
Unlike that extracted from a survey completed by an individual in isolation, the intelligence generated in the collaborative environments of Collective Intelligence tools is an emergent property. It is necessarily stimulated within conversations between users where they are naturally encouraged to re-consider or better their original opinion. When teamed with the sophisticated evaluation mechanisms that we explored in our previous newsletter, this allows for conclusions with tangible outcomes to be reached.
As such, if groups of people are interacting in a system carefully designed to optimise their input, then the level of Collective Intelligence and value of the output obtained can be far richer than any survey.